When it comes to out marketing your competitors, it's imperative to work with a digital agency that is credible and stands by what they say, deliver & meet KPI's.

Like many entrepreneurs, we started up in a home office.

With a small budget and just a few connections, I cold-called local busines...

Read More
Call now

It seems 3 out of 5 companies I talk are doing a #websiteredesign.

Times & consumer expectations are continually changing. People just can’t get enough.”

Because the way consumer’s discern the importance of having a GREAT website has never been so high. And the bar will only continue to be ...

Read More
Call now

What do you think the secret to running a successful #eCommercewebsite is?

Quality products, satisfied testimonials or simple shipping options?

Truth...turning an #eCommerce site into a sales machine, is accessibility, design & user experience.

You need to have a great website for business tod...

Read More
Call now

Here's the problem, most businesses use Facebook Ads with a singular focus,
'I have this one sale, this one event, this one week to promote, and that's it.' It is one of the biggest mistakes I see.

Do you really understand why?

What's the problem with this?
The biggest issue is that it's not...

Read More
Call now

I have been thinking about this over the past few weeks coming to the conclusion about where a businesses marketing focus should be.

Today’s reality is the perception others have of our business has nothing to do with ‘stuff.’

Nothing to do with the number of bricks and mortar stores, nothing t...

Read More
Call now

Yesterday I was talking with a #marketingmanager we do consultancy work for.

They grew the #eCommerce business over the years and tried all kinds of funnels, pay per click and marketing tactics.

Some worked well for a time, and then some had mixed results.

She had seen us continue to grow, and...

Read More
Call now

I was going through a website design with a new client and one of the key things that business owners often forget is that they have only seconds and need to cut the guff and get to the point as quickly as possible.
Yeh sure, use punchy copy but make it count and make a point.
Be succinct and gi...

Read More
Call now


a year ago
We have been using Nyrie Roos for 4 years now and their team are second to none! They have a unique ability to align sales and marketing efforts by working across and deeply understanding both disciplines. This is a rare, yet extremely valuable quality in a Marketing Services Agency. From their business and strategic insights to their branding and creative solutions, they are the ultimate marketing partner. They have assisted and guided our company in all aspects of marketing including in house training, website set-up, SEO, brand development, social media & graphics. They are extremely talented in what they do and are timely and effective in the service they deliver. We would highly recommend Nyrie Roos to anyone who may looking for any kind of marketing assistance.Highly recommend.
- Anne R
a year ago
I engaged Explosion Marketing to develop a new business website. Nyrie Roos was my primary contact. Nyrie guided me clearly through key decisions about my website, answering all my questions and educating me about how the website worked. In the early development stages she would set something up then seek my feedback before adjusting and continuing with the build in a consistent manner. I had a lot of content to be migrated from my old site and there were complications with domain registration. Nyrie dealt with all the technical issues and ensured that my site was up and running by the target deadline. I was impressed with how much work Nyrie and her team did for the cost of site set up. In combination with the ongoing support I feel that I get great value for money from Explosion Marketing and peace of mind about my website.
- Michelle O
a year ago
Provides a range of digital marketing services and unique packages for clients. You cannot go past the service provided.
- Explosion M

About us

I became obsessed with mastering Marketing, Website Development, Sales Funnel and Landing Pages, Lead Generation, Automation and Conversion Optimization in 2006, and I haven’t looked back since.I come from a corporate background, escaped this world and survived to grow thriving businesses that I love. Work is no longer work…it’s a vocation! I understand what marketing growth should and needs to look like for any business owner, having experienced this first hand and having worked with coaches, consultants, B2C and B2B clients across a wide range of niches.

My career has been one long learning process based on trial and error. I’ve basically made every Marketing and Conversion Optimization mistake possible, learning everything the hard way. This gives me a solid grounding in the reality of what works – not just what theoretically should work based on someone’s opinion. In fact, if someone tells you they can increase your conversions by doing “X” without strategy, run for the hills!

I firmly believe that strategy and research is by far the most important aspect of balanced successful Marketing Mastery, whatever shape or form it takes. Hence I take the time to understand my client’s desires, their vision and their qualified market.  My logic is that the better we understand the problems we face and your market faces, the easier it is to solve them.

This well-known quote by Abraham Lincoln summarizes my thinking when it comes to Marketing Mastery: “Give me six hours to chop down a tree and I’ll spend the first four sharpening the axe.”

Strategy, planning and research when it comes to Marketing, Lead Generation, and Conversion Optimisation are my equivalent of sharpening the axe. I want to increase my chances of chopping down the trees for you in the first attempt, rather than hacking away blindly till we randomly hit something – that may not even be a tree.

I have trust and belief in the methodology I work through with clients, to ensure they get the highest possible “end game” results. I believe that psychology, statistics, user experience & design, web analytics, copywriting and not least business sense based in reality are the core components of palpable Marketing Mastery. 

I want to retire the bizarre yet common misconception that Marketing and Results are one and the same. They are not. Marketing without “sharpening the axe” is like trying to cut a coconut with a butter knife!You need to do your sharpening and then go out chopping down your trees to achieve Marketing Mastery that delivers sustainable results and growth in your business.  If this resonates with you, your speaking my language.

Contact Us


Call now
  • 0439 558 606


Get directions
1/1 Sands St,
Tweed Heads NSW 2485

Business Hours

Mon:7:00 AM – 5:30 PM
Tue:7:00 AM – 5:30 PM
Wed:7:00 AM – 5:30 PM
Thu:7:00 AM – 5:30 PM
Fri:7:00 AM – 5:30 PM
Get quote
Message sent. We'll get back to you soon.